Asana · Project management · updated 2026-07-18 · sample data
Your product wins reviews; your billing policies lose them. The 1.5-star TrustPilot picture is fixable.
Audience: Your happiest reviewers are small-to-mid-size teams living in integrations; cost-sensitive orgs that scale seats fast are your detractors.
Product actions
- 1.Reduce notification overload: it is the most repeated product dislike on G2, and better defaults would retire a standing complaint.
- 2.Flatten the learning curve with in-app guidance for advanced features; interface complexity is the top Capterra con from new users.
- 3.Revisit per-seat pricing for large teams; price-to-value complaints grow with seat count and feed the churn narrative.
Marketing actions
- 1.Publish a clear refund and cancellation policy page; billing opacity drives the dominant TrustPilot complaint theme.
- 2.Respond to every one-star billing review with a direct resolution path; unanswered complaints compound the score.
- 3.Feature the integration story (Microsoft, Slack) in review-request campaigns; your happiest reviewers cite it unprompted.
Respond to your reviews · Premium
1 of 3 unlocked in previewTrustPilot · 1/5 review
“Really disappointed with their subscription terms. No other SaaS rejects a refund when changing plans on the day of the payment.”
Suggested response
You're right that a same-day plan change shouldn't cost you a full cycle, and we're sorry this one did. We've flagged your case to billing for direct follow-up, and we're updating our plan-change policy page so the terms are clear before checkout. If you email us your account reference, we'll make this right.
G2 · 4/5 review
“Works well for scaling our work, but the notification overload is real and my team tunes them out.”
Suggested response
🔒 Unlocks with Premium
Capterra · 3/5 review
“Great once you learn it, but onboarding new coordinators takes weeks and the per-seat cost adds up.”
Suggested response
🔒 Unlocks with Premium
Premium launches soon: tailored responses for every review, refreshed weekly, across G2, Capterra, and Trustpilot.
Reviewers across G2 and Capterra independently cite reliable task tracking, integrations, and cross-team visibility.
Business reviewers call onboarding smooth, but TrustPilot shows slow, templated responses once billing issues arise.
Per-seat costs scale painfully mid-contract, and the 1.5-star TrustPilot picture is dominated by refund and cancellation complaints.
Recent reviews remain positive on product direction; AI features are mentioned with increasing frequency through 2026.
Top positive themes
- ＋Task and project tracking that non-technical teams actually adopt
- ＋Deep integration ecosystem (Microsoft, Slack, Google Workspace)
- ＋Cross-team visibility that reviewers credit with real coordination gains
Issues & concerns identified by buyers / users
- −Billing and cancellation friction: the dominant complaint theme on TrustPilot
- −Per-seat pricing that grows faster than perceived value for large teams
Summary by platform
10 reviews · Verified business users
Consistently praised for task planning, integrations (Microsoft, Slack), and cross-team visibility. Recurring dislikes: notification overload and a learning curve for advanced features.
25 reviews · SMB and mid-market operators
Strong marks for centralizing daily operations and collaborative task management. Cons cluster around per-seat pricing as teams grow and interface complexity for new users.
20 reviews · Consumer-style reviewers, often post-purchase
Sharply negative, dominated by billing complaints: refused refunds on plan changes, hard-to-cancel subscriptions, and slow support responses. Product features are rarely the complaint.